How form carries content in unpopular awareness topics

Already in other fields, such as philosophy or literature, the content, the matter and the substance are related to the form and these are examined with regard to different questions. How do the two interact? Can one exist without the other? Which is more important? This question also arises in digital corporate learning, because the digital possibilities for producing training are growing and growing, while the challenge of reaching employees with important corporate topics in the long term remains great.

Inseparable and at the same time incomplete without each other. Any production of digital learning content should also be approached with this in mind. If the content is superior and per se interesting for the learners, then the form must not so much reinforce the content externally, but carry its expressiveness from within. If, however, the content holds little potential for intrinsic motivation in the target group, then a strong thematic staging via the form is needed to enhance the content. Mandatory training courses on topics such as compliance, data protection or other legal or company-specific regulations that often do not arouse much interest among the masses come to mind. Or "new" topics such as change and digitization, which are often met with skepticism. And yet, if companies want to give these topics weight, they must find a way to communicate them attractively.

A host of different elements give shape to digital learning content, and with it an important emotional component that can present topics perceived as less interesting to employees in a new light.

1. Visual design: a clear, well-structured user interface that draws attention to the most important elements and excites the learner.
2. Multimedia content such as images, videos, graphics or animations that emotionally engage learners and increase the entertainment factor.
3. Audio elements such as background music or voices that can emotionally accompany learning and enhance concentration.
4. Interactive elements such as sound effects or voice output that can add variety and dynamism to the learning process.
5. The use of colors and contrasts to highlight important information and support learners' visual memory.

Each of the points deserves a separate, deeper consideration, because it is not enough to cram these elements into an e-learning without a concept. Media standards and demands of the target group must be taken into account in order to direct the emotions in the desired direction. But why are emotions so important?

Emotions play an important role in corporate learning because they:

1. Increase motivation: Emotions can help increase learners' motivation by giving them a sense of interest, excitement, or challenge. When learners are positive, they are more likely to engage and do their best with the topic at hand.

2. Increase efftectiveness: We can achieve the desired learnig effects wih emotions, because emotions promote the release of neurotransitters and hormons. This can improve memory and concentration.

3. Conserve knowledge for the right moment: We are often unaware of the amount of knowledge we have. Therefore, accessing it at the moment that matters is often difficult. If this knowledge has been absorbed in connection with formative emotions, it can be recalled more easily in everyday working life. An unusual form of learning format can make a decisive contribution to this.